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10 Interesting Radio Statistics

May 14, 2013 General 0 Comments

10 Interesting Radio Statistics LargeIn the modern world, radio may seem outdated compared to other forms of media. Television and Internet have changed the way you access and receive news. However, the radio is still a major resource for national and local news in modern and developing countries. Each time you get into your car, you probably turn on the radio. You spend more time listening to the radio than you might think!

The radio is still relevant. If you are considering pursuing radio broadcasting degrees, consider these ten interesting radio statistics from the United Nations Educational, Scientific and Cultural Organization (UNESCO):

  1. There are about 44,000 radio stations worldwide. In fact, there are radios everywhere. At least 75 percent of households in developing countries have access to a radio.
  2. AM/FM radio counts for 86 percent of the total time adults aged 25 to 54 spend listening to an audio platform. Forty-three percent of respondents say they listen with their children while 38 percent listen with their spouse or partner.
  3. No matter the level of development, countries typically use terrestrial transmission platforms for radio channels.
  4. For the majority of listeners in Kenya, politics is the most popular thing learned from radio.
  5. In Tanzania, radio is very interactive. Radio call-in shows encourage participation. Though only 5 percent say they actually call in, 76 percent of Tanzanians listen to radio call-in shows.
  6. Radio is the most accessible form of media in Zambia. Though radio and television access is about equal in urban areas, the rural population has 68 percent access to radio compared to only 26 percent access to television.
  7. The Brazilian radio market is the second largest market in the Americas, behind the United States. Radios are present in 88 percent of homes, 80 percent of cars, and are also available on 36 percent of mobile phones.
  8. The most reliable platform for news, information and entertainment in the Philippines’ rural interior is the radio. The mountains block many television signals. However, radio reaches 85 percent of households.
  9. The only form of traditional media that has recently grown in Russia is radio. The average total daily audience has risen from 37.7 million to 39.2 million since 2008. Other forms of media offering news content, such as print media, have been on the decline.
  10. The Pakistan Electronic Media Regulatory Authority (PEMRA) does not allow private FM radio stations to produce their own national news programming. Therefore, Pakistan’s private FM stations only spend about 5 percent of air time on news. The rest of the time is devoted to music (70 percent), talk shows (10 percent) and advertising (10 percent).

Radio broadcasting is not an archaic pursuit. There is an increasing need for on-demand news and information. If you are looking for a future in a fast-paced environment, consider pursuing a radio broadcasting program at Brown College.

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