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Radio Broadcasting: 3 Qualities of an Effective Broadcaster

December 10, 2013 General 0 Comments

Radio Broadcasting: 3 Qualities of an Effective Broadcaster What do your favorite radio personalities have in common?

They might be funny, informative, or articulate. But what’s most important is that they are all effective broadcasters. Whether they are presenting the Top 40 Hits or working for NPR, these broadcasters have mastered important skills to improve their communication skills.

However, there are many qualities that effective broadcasters have in common. To improve your qualities and begin by building your individual radio persona, consider practicing these three effective qualities and improving your presentation habits:

1. Good Posture 

According to the BBC’s School Report, bad posture can lead to bad broadcasting. The most effective broadcasters are aware of their bodies because “slumping can lead to a flat sound.”

To improve your on-radio voice and develop a persona, School Report recommends you “find an alert and comfortable position that signals to your body you are in work mode.”

2. Be Natural

Radio professional Dan McCurdy encourages broadcasters to just be themselves. Personalities should not be forced—and, they should be developed over time. McCurdy says, “Most people don’t consciously change their own voice dramatically for differing situations. Some people might consciously or subconsciously find themselves adopting a slower or clearer voice…. What doesn’t work so well is trying to mimic someone, or trying to fit a stereotype in the belief it sounds better than the person’s own voice.”

BBC adds that it can be helpful to use your natural gestures. Move your body and smile when you would normally smile. These personal gestures can translate over the radio; listeners can appreciate you as a genuine broadcaster.

3. Remember the Mic

School Report also recommends treating the microphone “as a human ear.” Speaking directly into the microphone can make it easier for the audience to hear you (which is the most important part of broadcasting).

Speak directly into it. Be conversational and relaxed. Pronounce your words clearly. Most importantly, do not be intimidated by the microphone.

Developing these kinds of conversational, confident skills can improve your broadcasting in general and help you develop a radio personality. Learn more about Radio Broadcasting at Brown College today.


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