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Different Paths In Radio Broadcasting

August 30, 2013 General 0 Comments

Different Paths In RadioAre you familiar with the Radio Hierarchy?

That’s how Liz Chuday of the National Association of Broadcasters refers to the intricate network of professionals that makes radio work on a daily basis. There are more people behind the voices on the radio than you might imagine.

There are a variety of paths Radio Broadcasting students can take depending on their interests and goals. Consider the following:

On-Air Paths

  • Reporters: Similar to print and television reports. Responsible for investigating, reporting, interviewing, writing, editing and delivering news stories. Must be more conscious of word choice as they have to evoke visual images.
  • Announcers: Responsibilities can vary as they typically work at smaller stations where they might announce, play music, operate on-air control consoles, answer phone lines, interview and make in-person community appearances.
  • On-Air Personalities: Includes DJs and program hosts who host morning or afternoon programs. Their work is personality-driven. They are responsible for communication news to their audiences as well as entertaining and enlightening listeners.

Administrative Paths

  • Operations Director: Also known as the controller. Responsible for managing a station’s on-air product.
  • Programming Director: Responsible for the programming content, often at more than one station.
  • Music Director: In charge of selecting the music for a station and deciding what gets airplay. Depending on the station, the programming and music director responsibilities can be one job.
  • News Director: Responsible for defining the journalistic standards for a station and managing the reporting staff
  • Public Service Director: In charge of screening incoming public service announcements from organizations such as charities and nonprofits. Can also be responsible for writing, producing and hosting community-oriented programs.
  • Public Relations Directors: Also known as the station’s spokespeople, they are in charge of dealing with the press.

Other Paths

  • Producer: work with DJs and program hosts to make a station’s show successful. Are responsible for working the board, generating show ideas, identifying program guests, developing concepts for on-air stunts and gimmicks and keeping up-to-date on current events.
  • Board Operator: They run the control board, which regulates the timing of programs, logs commercials and promotions and record transmitter readings.
  • Sales and Marketing Positions: Radio Broadcasting students interested in the business side of Radio can find work managing accounts, handling budgets, working with reps and maintaining inventory control.
  • Accounting and Management Positions: Responsible for managing the administrative department and working with other departments to establish budgets, prepare weekly revenue projections and provide human resources.

With a degree in Radio Broadcasting, you can prepare yourself for any of these paths. Deciding what your interests are now – rather than later – can allow you to take elective courses that focus on the necessary skillsets for these specific interests. Learn more about Brown College’s Radio Broadcasting degree program and how it can appeal to your personal interests.

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